This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- you'll find info for newspaper ads, radio and television advertising information, billboard ad info, direct mail, and more. This includes explanations of Chevy's marketing strategy and order forms to purchase advertising materials. The book focuses more on what features of the vehicle to promote than on specific materials to make ads. Buy now to be one of the few collectors to own this privileged information
You can be the first one to write a review.
