This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- Inside the books, you'll find ad slicks for newspaper ads, radio and television advertising information, billboard ad info, direct mail, and more. You'll see pages and pages of ad ideas for GM parts. This includes explanations of GM's marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text. You'll even get a record with radio spots. Buy now to be one of the few collectors to own this privileged information.
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