This is a dealer-only album that salespeople used. This was not handed out to customers, but kept as a dealer-only item. The book contains resources for promoting the local dealership.
One of the items inside the binder is a 50-page catalog of merchandising materials. This catalog includes dealership promotional materials like invitations to see the new models, window signs, banners, flags, showroom display signs, rugs, direct mail brochures, product manual, showroom license plates, and more. It also includes gifts/incentives which are "lifestyle" items like belt buckles, dash plaques, jewelry, desk accessories, watches, clocks, towel, key chains, cups, luggage, clothes, cameras, golf equipment, balloons, and more.
You'll also see descriptions of promotion strategies, like contests, giveaways, window trim, displays, special events, and strategies for contacting prospects. The book also includes a schedule of advertising and activities to promote the 1981 models when they come out.
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